Atomy Magazine March 2018 > Vision > Hub Business
Atomy takes the lead when it comes to communication with its customers. This achievement can be attributed to the company adhering to principles, maintaining its Absolute Quality Absolute Price standard, and pursuing a win-win strategy with its business partners. These features are what set Atomy apart from other competing companies, making it possible to continue its unparalleled growth in Korea’s network marketing industry. Now, Atomy is leading the way in a new kind of “being different,” epitomizing the concept of a hub business through network marketing. Atomy works as a hub, or a central axis, for its business partners and members; and in turn, each member of Atomy also serves as a hub by connecting the company with numerous consumers far and wide.
Atomy has always been devoted to expanding its diverse sales content online and offline, opening up a new era of network marketing in the world distribution industry and boosting the self-directed businesses of its members. Most recently, Atomy started its “Easy & Easy” service, which is an upgraded online system designed and implemented to expedite the member registration process and also simplify the online shopping experience. Moreover, a 24-hour online customer chat service will also be launched to enhance communication with members.
With the advancement of technology, marketing tools have evolved from paper catalogs to computers, and again to smartphones. However, the fundamentals of network marketing have not changed much since its inception. A company provides products to its members, and the members introduce those products to other consumers, resulting in recruitment of new members. The company designs a compensation plan and the members conduct business and make profits based on the plan. The company support the business of its members, but the members’ success rests essentially on the members themselves. The members develop their own success programs through which they recruit new partners to generate more profit. If the new consumers are not interested in joining the business as business partners, they remain as “simple consumers” who just purchase the products and not sell them for profit.
In most network marketing companies, the company, its business partners, and its members are all closely connected, but what they aim for is not always the same. In other words, they work together, but for different purposes. This is not true of Atomy. Atomy is different. The goal of Atomy is the very success of its members, and it accomplishes this by providing Absolute Quality Absolute Price products and hosting various seminars to boost success. These “Success System” seminars are held on a weekly and monthly basis and include the Success Academies, One-day seminars, and regional joint seminars. Last year alone, Atomy hosted a total of 281 of these Success System seminars. Through Atomy’s Success System, approximately 10,000 members were promoted to higher ranks, and tens of thousands of newcomers were registered as new members in 2017.
Atomy’s continual growth and development since its foundation can be attributed to this “being different” from others. Not all network marketing companies have been doing the same for their members. Although the company and its members work together, they may have differing objectives. However, Atomy has stood out from the beginning because it has always worked together with its members sharing a common goal, which is ultimately the success of its members. This difference is what makes Atomy competitive, and this differentiation extends further into Atomy’s new business concept called a “hub business.” Atomy does not stop at simply providing a platform for the success of its members, it strives to become a hub at the center of its hub members, each of whom, in turn, work as a hub for other members and consumers out there.
The modern society we live in can be called a ‘hyper-connected’ community in which we are all connected in numerous ways, some ways even unknown. Most consumers in the past would choose which products or brands to purchase from subjective personal experiences, but the hyper-connected consumers in today’s world tend to make decisions based on the popular brands preferred by the people and community around them.
This is the reason why Atomy hub members must be actively connected with members of his/her community to begin with. Knowledge and preference of the Atomy brand and products among people can be built up this way, resulting in a hyper-connected distribution hub. Consumers who want information about Atomy and its products will have the opportunity to become connected to this hyper-connected distribution hub by way of existing hub members who have more knowledge about and experience with Atomy.
Within this hyper-connected distribution hub, Atomy hub members can do more than simply give information about products or help explain Atomy. They have the power to create strong brand appeal that goes beyond just a good image of Atomy. For this, Atomy members should do more than just bring consumers to the Atomy platform. They need to create their own platforms in which new consumers can develop interest and preference towards Atomy and its products. In other words, Atomy members are not only end-users of the Atomy platform, but also platform-providers for potential consumers and members. New consumers are added, and new members are recruited into the Atomy distribution hub business in this way. Atomy provides a platform for its members, and in turn, each member creates a platform for his or her own consumers, thus creating a huge hyper-connected distribution hub. The distribution hub that Atomy is working towards is one that crosses borders, a global network within which all consumers around the world are closely connected like a family.
Situated in the center of the distribution hub, Atomy headquarters takes on a vital role for the global network and its members. Headquarters tries its best to provide Absolute Quality Absolute Price products for the hub members and consumers. They must lead the members in becoming platform-providers as well as platform-users. Above all, they focus their energy into developing an easy, convenient, and efficient distribution system through which all members can carry out their businesses successfully.
As platform-providers, Atomy members also develop their own effective distribution systems using their personal experiences and know-how, hence working as distribution hubs themselves. All Atomy members are hubs, not simply end-users of the Atomy platform nor end-terminals of the Atomy hub. This is the so-called hyper-connected distribution hub known as Atomy where the members themselves are also hubs.